Creative content writer based in Scranton, PA. Captivating consumers with words that jump off the page.

Intro

Hi there! My name is Victoria Toomey and I am a content writer with a passion for helping brand’s find and amplify their voice. I feel that impactful copy, unique to a brand’s personality, can cut through the noise to be heard loud and clear.

I have always loved the connection that meaningful writing creates, which is exactly why I have pursued a career in brand storytelling.

Capabilities

I have experience planning and writing content for social media, blogs, email, SEO, web copy, etc. I aim to embody a variety of client voices while producing high-quality, vibrant content utilizing SEO best practices that perform.

Collaborating with others to bring ideas to life is one of my favorite parts of this job. Working across a variety of industries, I have written in many different tones and styles to create a cohesive brand story that leaves an impression.

Blogs

Social Media

  • Higher Education

    Instagram, Facebook

  • Insurance

    Instagram, Facebook, LinkedIn, X

  • Manufacturing

    Facebook, LinkedIn

  • Real Estate Education

    Instagram, Facebook, LinkedIn

  • Environmental Consulting

    Facebook, LinkedIn, X

  • Food and Beverage

    Instagram, Facebook

  • Real Estate

    Instagram, Facebook, LinkedIn

  • Law

    Facebook

Web Copy

I have worked on web copy throughout Bubbly Hills Farm’s website and on FreySmiles' home page. Read more at the clickable image links!

Other Writing Skills

Email

For those looking for email marketing, I have written promotional messaging to coincide with upcoming blog posts and copy to be used in emails for company employees.

SEO

I have experience writing META descriptions, headlines and descriptions for Google Ads, and using the Semrush writing extension to ensure that all blog posts are optimized for SEO.

Press Releases

During a past internship, I wrote press releases to be sent to various newspapers related to commencement medalists and their accomplishments at Marywood University.

My Journey at a Glance

My creative drive, love of language, and connection through copy led me to a career in content writing, after years of composing my own story.

I completed my Bachelor of Science in Business Administration - Marketing & Sports Management at Rider University in 2023, while competing at the Division 1 level in Women’s Basketball.

Afterwards, I attended the University of Scranton to earn my Master of Business Administration, specialized in Marketing, in 2024. I also served as a Graduate Assistant in the Kania School of Management and completed my basketball career.

I have held a previous position at 3Seed Marketing, Design & Interactive where I have gained valuable experience in content writing, amplifying brand voice, and idea generation. Transitioning from intern, to part-time, and then to full-time allowed me to learn at every level.

I look forward to continuing my writing journey, and helping brands thrive and find their voice and personality.

About

All works on this site are the property of my former employer and their clients and are featured here with their express permission.